Questions

What you need to think about initially are questions that address the surrounding context:

What kind of information needs to be put on the Web site?

Why is the site being created?

Who will come to this site and visit?

Without the Web, where would your potential customer go to find similar information?

How does the information need to be structured?

What will constitute the "front door"?

What links will be provided on the front page?

Will the links adequately support the logical structure of the information hierarchy?

What kind of visual impact shall be produced?

What will be most noticeable on your site?

What will engage visitors?

How does the sites presentation (text and graphics) work visually? How effectively do the displays communicate?

What will visitors find new and surprising about your site?

How will interactivity be orchestrated?

Would you like an e-mail response?

Forms, to request more information about services or products offered? Guestbook, to have visitors sign up?

Search Engines, Shopping Baskets?

Web interfaces to your programs or data bases?